Showcase your business to dog lovers – in your profile, in the guide and through advertising
DOGSY brings together a highly engaged community of Dogsyaner (dog lovers). As a business, you can create a business profile, be listed in the Guide alongside your locations – and you can also place adverts. All via the self-service portal, with transparent pricing in CHF.
Where your ad appears
This is how a Dogsyaner sees your ad – four formats across app and web, always clearly marked as Sponsored.
Forms of advertising
- Card – Guide, requests, place detail, end of article, walk summary
- Row – Dogsyaner search, knowledge list, events list
- Chat bar – Above the conversation in 1:1 chats – dismissible by Dogsyaners
- DOGSYgram – In the DOGSYgram feed, between posts
Four ad formats, one billing model: CPC – you pay per click.
What your company does on DOGSY
A company profile and advertising are open to every business.
Company Profile
Your public profile with a logo, ‘About us’ section and gallery – dog lovers will find and recognise you.
Be listed in the guide
Add your business details (address, opening hours, contact details) – whether you’re a pet shop, a vet or a dog-friendly restaurant. Users will be able to find you in the local area.
Place an advert
Additional adverts in the feed and in the lists – billed per click (CPC), budget set by you, transparent pricing in CHF.
Placing an ad is this simple
Four steps in the DOGSY Business-Portal – from the text to the results. No agency, no minimum term.
Your benefits
Specific target groups
Select ‘Dogsyaners with dogs’ or ‘all platform users’ – based on general criteria, without accessing any personal data.
Several countries
Launch worldwide – controllable on a country-by-country basis, with its own budget and target languages.
Full transparency
Impressions, clicks, CTR and spend live on the dashboard – with a daily breakdown and CSV export.
Multilingual campaigns
Ads can be duplicated per language and delivered in a targeted way – you choose target languages and countries per campaign and, if you wish, a location with a radius (for example 25 km, up to 500 km).
Fair billing
Billed per click (CPC), set your own budget, top up your credit in advance – payment via Stripe (card, TWINT).
Advertising with a clear conscience
We never target adverts based on chat history or individual behaviour – only on general criteria such as country, language or ‘owns a dog’. This protects the community whilst still ensuring a high level of relevance.
Where DOGSY deliberately shows NO ads
- During an ongoing Gassi walk
- In articles about health, illness, emergencies, poisoning or grief
- In favourites, on profile pages and in the message overview
- In group chats, in chats with companies and in blocked chats
- In family/pack, in the emergency network and for animal shelters
- In “Do good” and on donation pages
- On place pages that are sponsored themselves – no second ad there
These spaces stay ad-free. That is a brand decision, not an inventory that can be booked – not even with a higher bid.
Frequently asked questions
How is advertising on DOGSY billed?
Billed per click (CPC), set your own budget, top up your credit in advance – payment via Stripe (card, TWINT).
Where does my ad appear?
This is how a Dogsyaner sees your ad – four formats across app and web, always clearly marked as Sponsored. Card – Guide, requests, place detail, end of article, walk summary. Row – Dogsyaner search, knowledge list, events list. Chat bar – Above the conversation in 1:1 chats – dismissible by Dogsyaners. DOGSYgram – In the DOGSYgram feed, between posts.
What criteria decide who sees my ad?
Select ‘Dogsyaners with dogs’ or ‘all platform users’ – based on general criteria, without accessing any personal data. We never target adverts based on chat history or individual behaviour – only on general criteria such as country, language or ‘owns a dog’.
How do I place an ad?
Four steps in the DOGSY Business-Portal – from the text to the results. No agency, no minimum term. Creating a new campaign in the DOGSY Business-Portal: enter the ad title, the ad text and the target link, and the preview of the ad appears immediately on the right. Cost per click (CPC) billing in the Business-Portal: set your bid per click and your daily budget in Swiss francs, plus the target countries of the campaign and, if you wish, a location with a radius. The ad preview shows how the sponsored ad will later look in the DOGSY app in search, in the guide and in the DOGSYgram feed. The report in the Business-Portal lists impressions, clicks, click rate and spending for each campaign and each day.
Can I use DOGSY as a business without advertising?
A company profile and advertising are open to every business. As a business, you can create a business profile, be listed in the Guide alongside your locations – and you can also place adverts. Your public profile with a logo, ‘About us’ section and gallery – dog lovers will find and recognise you.
What format do ads on DOGSY have?
Ads run full screen in the DOGSYgram feed: 9:16 portrait, ideally 1080 × 1920 pixels, as an image (up to 8 MB) or a video (up to 40 MB, at most 20 seconds).
- The top fifth stays clear – that is where the status bar, the tab row and the “Sponsored” label sit.
- At the bottom, the start of your ad text sits over the image: the title, the first lines with “Show more” and the button. The full text appears when someone taps “Show more”.
- That is why your logo and key message belong in the middle of the image; nothing important at the bottom edge or right at the top.
The template shows the three areas – download it as PNG or SVG.
Ready to showcase your business on DOGSY?
Log in to the Business-Portal, create your company profile or your first campaign – and reach the DOGSY community.
Go to the Business-Portal →